Ted owns an eCommerce business. It makes $30,000/year in revenue. He heard Seth Godin say “content marketing is the only marketing left”, so he:
Started a blog on his site
Published a few posts about his products, how they’re made, and his company’s story
Tweeted the blog posts and publish it on his Facebook page
_Wait for traffic and sales to come in. _
When traffic and sales didn’t start pouring in, Ted said “content marketing doesn’t work”.