- Domain Age: In this video, Matt Cutts states that:
“The difference between a domain that’s six months old versus one year old is really not that big at all.”
In other words, they do use domain age…but it’s not very important.
Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.
Keyword As First Word in Domain: A domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.